The Brand Development Division is responsible for collecting photos and summaries of the events host by the Chinese Students and Scholars Association in Cambridge (CSSA-CAM), managing personnel information, collecting excellent photographic and copywriting submissions and publishing outstanding activities and reviews on the social media. Meanwhile, the department is also responsible for managing incoming students’ information, managing WeChat groups for students, organizing orientations for incoming students, and actively contacting domestic alumni to connect with major alumni associations in the UK and overseas.