外宣部是剑桥中国学生学者联谊会对外传播与品牌建设的重要部门,聚集了一批在视觉设计、摄影摄像、视频制作、网站设计及文案创作等方面富有创意与执行力的成员。学联的各类大型活动中,外宣部始终负责整体宣传策划与视觉呈现,是学联对外形象的重要塑造者。

外宣部长期参与并推动学联品牌体系的建设与更新:自2016年起主导完成学联视觉标识的整体设计,并于2017年推出全新学联官方网站;同时参与制作学联首部官方宣传片《Hello, Cambridge CSSA》,以及首本《剑桥学联手册》,为学联对外传播与品牌沉淀提供了持续支持。

在日常工作中,外宣部每年组织举办剑桥学联摄影大赛,鼓励成员以影像记录在剑桥的学习与生活体验,促进学联的对外文化交流。此外,外宣部为一年一度的剑桥春晚、执委答谢晚宴等学联重点品牌活动提供系统化的摄影与影像支持,记录并传播学联的重要时刻,持续提升学联的公众影响力与传播力。

The Publicity & Communications Department is a key pillar of the Chinese Students and Scholars Association in Cambridge (CSSA Cambridge), responsible for external communications and brand development. The department brings together members with strong creative and technical skills in graphic design, photography, videography, web design, and copywriting, playing a central role in shaping CSSA’s public image.

Since 2016, the department has actively contributed to the development of CSSA’s visual identity, leading the design of the Association’s logo system and launching the redesigned official website in early 2017. It has also participated in the production of CSSA’s first official promotional video, Hello, Cambridge CSSA, as well as the inaugural CSSA Cambridge Handbook, supporting the Association’s long-term branding and outreach efforts.

On an annual basis, the department organises the CSSA Cambridge Photography Competition, encouraging visual storytelling and cultural exchange within and beyond the student community. It also provides comprehensive photography and media support for flagship events such as the annual Cambridge Spring Festival Gala and the Executive Committee Appreciation Dinner, documenting key moments and enhancing CSSA’s visibility and engagement across platforms.

CSSA CAM外宣部摄影佳作: